Direct .AU is a a shorter way to bring your Australian business online.
Did you know that you can now buy a .au domain name? So instead of sotmdesign.com.au it will be sotmdesign.au!
How cool is that? Once you set it up of course!
If you already own a URL with a .com.au then you are able to buy the simpler .au version. But don't wait too long or a competitor may just beat you to it!