Well you can follow these 5 easy steps…
1 Register your domain name - or ask me to help with that. A domain name is your address on the internet; the where and how people will find you, your website and therefore, where your business is located, your contact details; what you do …and how you can help them.
2 How do I decide on my domain name? Your domain name needs to be related to your business … obvious is always good! If you are a plumber – say so www.smithsplumbing.com.au The hardest thing about choosing a domain name is finding one that isn’t taken already. It is good to have a few options at the ready, as when you go to register and purchase your domain – frustratingly that name may be taken… If it is free – go ahead and buy it. I use Crazydomain.com.au I also recommend purchasing the Domain Privacy + Protection to keep your personal information off the public record. It’s an extra cost, however, I think it is worth it.
3 Writing your content
Know your audience - Use the “Inverted Pyramid” style of writing
Be concise. Do not say in 150 words what could be said in 75
Write short simple sentences
Avoid jargon – not everyone will know what you are talking about
Break up different ideas into different paragraphs
Use keywords
Use multimedia
Use high quality images
Use headings to make your text skim-friendly
4 Pick a Web Platform or better yet… a designer!
You are going to need a web host or web platform. I recommend a Wix platform because it’s safe, reliable and regularly updated; so you don’t need to! It costs less than my coffee bill each month and best of all – you can take over the editing side of it once I have designed it for you – should you wish to. Give me a call today. www.sotmdesign.com.au
